The Esteem has finally run out of steam. Maruti Udyog is all set to launch a new sedan based on the Swift platform in January next year, to replace one of its most successful models.
A source close to the company confirmed that production of the Esteem has already been stopped. But when contacted this is what a company spokesperson had to say: “The production of the Esteem is going to continue for the next 3-4 months. But Esteem owners can rest easy, as we would continue to provide service and spare parts to support the model, as always done in the past with other models that have been phased out.”
A top Maruti official said, “We will be launching the Swift Sedan shortly.” The new sedan will be priced lower than the SX4 and is touted to come in two variants, a new-generation 1.3-litre multi–jet diesel engine and in a 1.3-litre petrol variant.
Maruti Suzuki’s Esteem has been on Indian roads since 1994 and in 2006 it won the JD Power best entry-sedan award.. Maruti Suzuki’s first-ever sedan on Indian roads was the Maruti 1000 which was given a higher engine and rechristened as Maruti Esteem in 1994. Maruti Suzuki was in the process of gradually cutting down Esteem production from the beginning of this fiscal but has built up an inventory to meet the demand for the model going forward. Esteem production was cut from an estimated 1,533 units in April, to just 497 units in November. The production for the model was, however, increased to 1,903 units in August to build up an inventory.The company is offering a discount of up to Rs 57,500 on Esteem.
Swift sedan will be positioned as a practical family car(no sporty ) a new wider rear section will facilitate that. The upcoming swift sedan may replace (or) complement the esteem(if it is launched only on diesel version). Swift in its three box avtaar(sedan) will take on the upcoming next generation Indigo and is expected to be priced around Rs5.5 lakh. Maruti’s earlier bid to capture the diesel market with the esteem diesel ended in a failure node. But the esteem’s petrol model still holds some grip - even after 13years of its debut 6,000 units of esteem is sold in April-July period.
A source close to the company confirmed that production of the Esteem has already been stopped. But when contacted this is what a company spokesperson had to say: “The production of the Esteem is going to continue for the next 3-4 months. But Esteem owners can rest easy, as we would continue to provide service and spare parts to support the model, as always done in the past with other models that have been phased out.”
A top Maruti official said, “We will be launching the Swift Sedan shortly.” The new sedan will be priced lower than the SX4 and is touted to come in two variants, a new-generation 1.3-litre multi–jet diesel engine and in a 1.3-litre petrol variant.
Maruti Suzuki’s Esteem has been on Indian roads since 1994 and in 2006 it won the JD Power best entry-sedan award.. Maruti Suzuki’s first-ever sedan on Indian roads was the Maruti 1000 which was given a higher engine and rechristened as Maruti Esteem in 1994. Maruti Suzuki was in the process of gradually cutting down Esteem production from the beginning of this fiscal but has built up an inventory to meet the demand for the model going forward. Esteem production was cut from an estimated 1,533 units in April, to just 497 units in November. The production for the model was, however, increased to 1,903 units in August to build up an inventory.The company is offering a discount of up to Rs 57,500 on Esteem.
Swift sedan will be positioned as a practical family car(no sporty ) a new wider rear section will facilitate that. The upcoming swift sedan may replace (or) complement the esteem(if it is launched only on diesel version). Swift in its three box avtaar(sedan) will take on the upcoming next generation Indigo and is expected to be priced around Rs5.5 lakh. Maruti’s earlier bid to capture the diesel market with the esteem diesel ended in a failure node. But the esteem’s petrol model still holds some grip - even after 13years of its debut 6,000 units of esteem is sold in April-July period.
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