What is PAGERANK...?

If you have been a webmaster for any length of time, you most likely know all about pagerank, and have been working to get yours up. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.
Put even simpler, we will start from the beginning. Google is the largest web search engine online today, and will always be. From junior high schools to retirement homes, the latest trend when you want a question answered is to “Google It”. This phrase has swept the nation and almost everyone currently uses it. If you’re a webmaster, you want to be on the top of the results and to do this, you need a decent Google PageRank.
Google PageRank is based on a scale of 0 to 10, with 10 being the highest. Sites with PR0 have either just started, or were bought and never had any content or traffic. You should be able to attain a PR1 quite easily. Your PageRank is based on the number of links directing to your sites from other sites. The more you have, the more you will go up in rank obviously. But don’t be fooled, some sites are better to be linked from than others. Being linked to on a PR7 site will do a large amount of good compared to a PR1. PR0 links are virtually useless as they are new and have no content, so their links mean practically nothing.
PageRank does work and is efficient for getting your site into some keywords on Google’s monopoly of a search engine, but overall it is not worth the hassle and is a dead market. Google does not show results on a page solely based of PageRank as some seem to think. If you swap links with some large sites and manage to get a higher PR than that of a site that has been running for 5 years solid, they will most definately get the higher result. Why? Established sites mean everything. Google strives to link it’s users to the most relevant information and most likely the site that has been active for 5 years will have better content and more information on the subject than your 3 month old site. Inevitably, PageRank is just another tool to rank yourself against other websites of the same niché to see where you stand.
Google has opened an entirely new market by simply allowing this new feature to be used. While it is somewhat beneficial to the engine as a whole, it could simply be hidden because it is not solely relying on backlinks like everyone believes. Users are now paying up to $100+/month to have their link posted in a PR7 link directory. A link directory is a site that contains just links, and that is all, it is created solely for the use of boosting PageRank and is against Google TOS. People have literally wasted thousands of dollars getting backlinks. Sometimes it works out in the end but most often, it does not.
As stated above Google is now a monopoly online and quite literally anything they brand with their logo, they will start making millions from. There is no denying that PageRank is an excellent tool to use in their search engine, but it has started a spending spree that is leading most people nowhere.